What makes a good title sequence

Kyle Cooper is accredited with what? -He is accredited with setting expectations and exciting viewers. -Adds overall tone to the film What does cooper think makes a good title sequence? -Horizontal lines and circular shapes which improve contrasts -That it fits in seamlessly -Fonts depending on the genre What is important about the font used in 7? -Hand written which emphasises the fact the film is about a murderer, it is a sinister font What problems might a studio face after a test screening? -Budget might be too slim for another screening -Audience might not like it Why do the two and a half minutes if the title sequence become important for the studio? -They become part/extra scene for the film -Also gives information about the fundamentals of the film