Planning - further audience research

To further my audience research I asked some family members and friends what they think about our idea of our opening title sequence. None of them fitted our primary or secondary audience profile but it still gives us the useful information we need about what works and what doesn't and what we can develop further to improve our title sequence. Here are the written up answers I got from each person:

Person 1 likes the documentary style, but not the horror element. To perhaps entice this age range more we should really emphasise the documentary style of filming by possibly adding camera like features to the camera being used to record the main characters video diary. Therefore justifying that it has more to it than another 'cliché' horror film. 

Person 2 is three years off our primary target audience which may be why he said that more context is needed otherwise it could be confusing. This helps us as it is clarifying that we have chosen the correct target age to start off with as 18-30 year olds can often be more open minded and have more interest in something which doesn't have a lot of context because it can leave them wanting more. Whereas the younger generation haven't fully gotten that interest of enigma codes and cliff hangers as they need information to fill in the gaps immediately.

Person 3 didn't fit within any of our targeted audience but she does enjoy horror films so it is why she would watch it. But she did say it could be more horror like by including more elements of a typical horror film rather than just it a survival documentary which she didn't like. This is more of a particular personal preference and therefore can make it harder for us to satisfy every individuals needs for an opening title sequence. But it is important to ensure that our opening sequence is easily identifiable as a horror so our general target audience will watch it.

Person 4 also helped us feel confident that we have chosen the correct age range as she is only one year off our targeted audience and said she would really enjoy the film if it was ever made, however when I was explaining it to her more detail was needed for it to really grab her attention. So as a group we will make sure that our opening title sequence is thoroughly detailed and makes sense yet still leaves that mystery and the audience questioning what is going on rather than not understanding what they have just watched.