Planning - target audience research cont..

Our primary target audience research and our secondary target audience research did not match up, but our primary research was very minimal and therefore does not account for people all across England within that target age group (25-39). Our film will share most similarities with the Blair Witch project which our secondary research fills in the gaps of the missing information we need about our targeted audience. The two individuals we interviewed fitted within our target audience as they are the same gender and age, however didn't follow the same demographics and location. In the first interview they said that they liked the idea of our film because he enjoys films which the title sequence is the ending of the film so the film goes on to explain what, why, how and who was happening and featured in the opening. Our second interview said he didn't particularly like the sound of our idea purely because of his genre preference but overall sounded like a good idea to do.