Wednesday, 9 November 2016

Planning - target audience research

For our opening title sequence we have chosen to do a Horror. For our target audience research we have used the YouGov website to see audience profiles for three films we chose which will be similar to our opening sequence. We chose the blair witch project as one film. The target audience for this film are males aged 25-35 commonly from Yorkshire, mainly with jobs in media/publishing/research analysis etc. Secondly we chose paranormal activity which has a very similar target audience to the Blair witch project. The same age and gender and social grade, however the location and professions vary. The third film we chose was The Conjuring 2, which targeted mainly to women but of the same age group as the previous two films. They are also located in similar regions as the target audience from Paranormal activity, Midlands, but have the same monthly spare income as the target audience from The Blair Witch Project.






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